Cherrp® is an organisation that provides unique and customised solutions to the ongoing and long-standing problem of habituation and the coexistence of bird species and human-kind.
Dedicated to the research, design and incorporation of new technologies to deter birds from the damage they cause to productive horticulture and both public and private infrastructure.
Our vested approach and strategic application have formed a successful, effective and beneficial strategy for many industries combating the problem of Bird Habituation.
Our solution is different to any other in the industry.
Current solutions to bird management are ineffective, unethical, costly and unsustainable. Previous methods to combat the problem of habituation are only temporary in their effect.
Traditional solutions such as blast noises, predatory and alarm calls, netting, scarecrows, and more recently laser deterrents, are quickly and intelligently identified by the birds who then readily adapt as they become habituated to the deterrent.
As a result of land clearing for both public and private infrastructure, the natural habitat of the local bird species is diminishing. Whilst many species may not return to their original habitat, new and opportunistic species will seek alternate shelter and food sources, and have a tendency to inversely cause damage to new and unfamiliar infrastructure.
Bird attacks on unprotected commercial crops can cause up to 100% loss.
On average, across all productive horticulture, birds cause between 30% to 40% crop loss.
Habitat loss is the most critical threat to bird species, contributing to a wider issue.
An adaptive, strategic and organic solution to bird management.
An Organic bird Communicator. An intelligent bird control system.
The Cherrp® solution identifies the type of bird present and designs a communication recipe in response to deter the bird with effective results. The calculated method, when triggered, significantly reduces the habituation problem, proving a successful outcome for the Agriculture and Mining Industries in particular.
Cherrp® presents a purpose specific, customised and intelligent system which recognises birds by species and speaks to them in their own languages.
Sophisticated, adaptable, intelligent, and customisable.