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Sustainable bird management through sophisticated end-to-end technological solutions.

We make it possible for birds and humans to coexist.

About Cherrp®

Cherrp® is an organisation that provides unique and customised solutions to the ongoing and long-standing problem of habituation and the coexistence of bird species and human-kind.

Dedicated to the research, design and incorporation of new technologies to deter birds from the damage they cause to productive horticulture and both public and private infrastructure.

Our vested approach and strategic application have formed a successful, effective and beneficial strategy for many industries combating the problem of Bird Habituation.

Our solution is different to any other in the industry.

The Problem

Current solutions to bird management are ineffective, unethical, costly and unsustainable. Previous methods to combat the problem of habituation are only temporary in their effect.

Productive Horticulture

Traditional solutions such as blast noises, predatory and alarm calls, netting, scarecrows, and more recently laser deterrents, are quickly and intelligently identified by the birds who then readily adapt as they become habituated to the deterrent.

Public And Private Infrastructure

As a result of land clearing for both public and private infrastructure, the natural habitat of the local bird species is diminishing. Whilst many species may not return to their original habitat, new and opportunistic species will seek alternate shelter and food sources, and have a tendency to inversely cause damage to new and unfamiliar infrastructure.


Bird attacks on unprotected commercial crops can cause up to 100% loss.

On average, across all productive horticulture, birds cause between 30% to 40% crop loss.

Habitat loss is the most critical threat to bird species, contributing to a wider issue.

An Innovative Solution

An adaptive, strategic and organic solution to bird management.

An Organic bird Communicator. An intelligent bird control system.

The Cherrp® solution identifies the type of bird present and designs a communication recipe in response to deter the bird with effective results. The calculated method, when triggered, significantly reduces the habituation problem, proving a successful outcome for the Agriculture and Mining Industries in particular.

Cherrp® presents a purpose specific, customised and intelligent system which recognises birds by species and speaks to them in their own languages.
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The Technology

Sophisticated, adaptable, intelligent, and customisable.

Learns and adapts to different types of birds in the field to create a unique communication recipe.


Automatic modified communication through real-time data to increase effectiveness.


Supported by Ornithology Lab backed by esteemed scientists and global academics.


Real-time reporting of bird movements, and field variances via online dashboards.


Robust cloud-based brain that manages data and compiles new sounds.


Managed by a Command & Control Centre monitoring data 24/7.


Intelligent deployed devices which speak to birds in their own languages.


A device capable of moving birds into accommodating habitats ethically.

Major Sponsor of BAF


Enquire with cherrp®

Reach out about investment opportunities, customised solutions and more.